Freelance Marketing

May 1, 2018

We here at Apex United Corporation know the marketing challenges your freelance business can face. Check out these tips to help bring your marketing to the next level.

Freelance Marketing Jobs

1. Find a niche. One of the most crucial things in freelancing is to be a specialist in your field. As a freelancer one of the hardest things to do is marketing your job services. This means you need to “specialize” in what you are naturally good at and then charge for your expertise. Make yourself an authority of your trade, by this we mean do great work. So when it comes to finding your specific niche, not only will you pinpoint the value of your sills. But you will also narrow your demographic(this is crucial to know the the audience of clients you are appealing to). Essentially this is all about pinpointing your exact value and up-selling your brand.

2. Find the time to market yourself, even when you’re busy. You should set aside time each day to market your freelance business in some way. Put out a tweet, setup a Facebook advertisement, or critique your landing page. If you have the time to market on your own instead of outsourcing, you should do it yourself. Find time to market even when you think you’re too busy, because you’ll be positioned to take advantage of other opportunities if a project doesn’t work out.

Freelance Digital Marketing

3. Make sure your company has a home on the internet. Having your business online attracts people to you, your work, and your product. Even if you are finding out that you aren’t getting the traffic you want, this will give information to others that want to find out more about you and what you have to offer. Have a website and make sure you update it frequently, if not daily. You just might be shocked to find out who’s visiting and what a helpful marketing option this is.

Social Media Marketing Freelance

4. Boost your social media presence. Freelancers can find clients through social media websites. Social media also increases brand persona, traffic to your business, and generates new leads. Build a strong presence on social media and interact with your audience by commenting back and liking their comments and photos. Keeping your accounts up-to-date allows you to self-brand and lets you market yourself against the competition.

Freelance Marketing Secrets

5. Have enticing business cards. You never know when a business opportunity is going to present itself, so always be prepared by having a business card prepared. You’ll be marketing your company and yourself. If you have a creative and enticing business card, you’re more likely to be remembered as being unique. Make sure you specify your skill set and area of expertise. Don’t be afraid to carry them with you and to hand them out. You want people to hold onto them for future business opportunities.