Marketing Trends in 2018

April 26, 2018

The world of content marketing is constantly evolving in modern times and when there’s a shift in social media, businesses need to gravitate to successfully reach their audiences. Here are Apex United Corporation’s top five marketing trends to take advantage of for the rest of 2018.

1. Artificial Intelligence
The simulation of human intelligence by machines and computer systems can help advertisers test out more ad platforms and optimize targeting with AI-enhanced PPC advertising, AI-powered content creation, chatbots, email content curation, and AI-powered customer insights. Artificial intelligence also increases user engagement in a light-hearted manner.

2. Virtual Reality
Small brands shouldn’t think that VR is only for bigger advertisers, because virtual reality is becoming more commonplace. Technological innovations continue to influence digital marketing. Expect VR to go mainstream this year, so take the time now to explore your options. Computer-generated environments fully immerse a person, especially when loaded with high-end graphics, and audio and aural sensations they can interact with to make them feel as if they are in a different world.

3. Voice Search
Voice Search is changing the way consumers interact with the world around them while becoming one of the fastest adopted technologies in recent history. When you ask questions, you aren’t given ten links to click on like an internet search, just one direct answer. Marketers need to make sure they have all their information correct online because the main voice providers use that information directly and you want to make sure Voice Searches provide the correct answers.

4. User-Generated Content
User-Generated Content (also known as UGC) is the most authentic form of content. Marketers should be winning consumers hearts and wallets by incorporating trusted and engaging User-Generated Content through their multichannel marketing endeavors.

5. Interactive Content
Essential to B2B Marketing, such as blogging to generate leads, expect interactive web experiences to engage visitors this year. These experiences can take lead and display content in a more captivating, visual, and animated way.

These trends are poised to shake up the digital marketing world by the end of the year. Thought leaders need to stay on top of social media’s ever-evolving world with the best business solutions. Contact Apex United Corporation now to find out how your company can get the most out of marketing and technology. Apex United Corporation provides high-quality experiences for your business and support solutions.