We here at Apex United Corporation know the marketing challenges your freelance business can face. Check out these tips to help bring your marketing to the next level. Freelance Marketing Jobs 1. Find a niche. One of the most crucial things in freelancing is to be a specialist in your field. As a freelancer one of the hardest things to do is marketing your job services. This means you need to “specialize” in what you are naturally good at and then charge for your expertise. Make yourself an authority of your trade, by this we mean do great work. So when it comes to finding your specific niche, not only will you pinpoint the value of your sills. But you will also narrow your demographic(this is crucial to know the the audience of clients you are…
The world of content marketing is constantly evolving in modern times and when there’s a shift in social media, businesses need to gravitate to successfully reach their audiences. Here are Apex United Corporation’s top five marketing trends to take advantage of for the rest of 2018. 1. Artificial Intelligence The simulation of human intelligence by machines and computer systems can help advertisers test out more ad platforms and optimize targeting with AI-enhanced PPC advertising, AI-powered content creation, chatbots, email content curation, and AI-powered customer insights. Artificial intelligence also increases user engagement in a light-hearted manner. 2. Virtual Reality Small brands shouldn’t think that VR is only for bigger advertisers, because virtual reality is becoming more commonplace. Technological innovations continue to influence digital marketing. Expect VR to go mainstream this year, so take the time now…
Over the past year, there has been a vast amount of news reports regarding social media, data, and the manipulation of advertisers from private entities to political parties, candidates, and elected officials. A build-up of controversy stemming from Russian backed political advertising in the 2016 U.S. presidential election and whistleblower Christopher Wylie, co-founder of Cambridge Analytica’s political data mining firm, has shed light on the vulnerabilities Facebook and other platforms have to millions of social media users. As this may be news to some, the internet has been a data collecting machine ever since conception in the late 1990’s. Don’t you think corporations and governments have been using any means necessary to mine consumer information for their benefit? The answer is yes, and they will continue to do so in today’s market to serve a…
A website is a domain that hosts a collection of web pages and multimedia content. Most of the world knows by now that having a website is vital for any business in this day and age – yet it’s still shocking to see how many companies don’t have a website or any online presence at all. Without a website, your business risks losing out on the chance to use several different marketing strategies to help the company grow. Here are a few reasons why every business needs a website. Websites are available around the clock. Your business’s website and social media accounts are accessible 24/7, as opposed to a physical store with set hours. We’ve all felt the frustration of going all the way to the store just to find out they’ve already closed for…
YouTube, the most popular video sharing website, fell victim to hackers this morning as a handful of music videos have been vandalized and the most viewed music video deleted. The record-breaking music video for Luis Fonsi and Daddy Yankee’s “Despacito” disappeared from YouTube today after being defaced by hackers. The image for the video was altered and exchanged with a masked gang holding guns which was taken from the Netflix show “La Casa de Papel”. The hackers also replaced the description of the video: “Hacked by Prosox and Kuroi’sh.” Just five days ago, it was announced that “Despacito” has surpassed 5 billion views on YouTube, making it the most viewed video on the history of the internet. With over 5 billion views, the video is projected to have one view for every person on Earth…
