Thursday, April 5, 2018, Apex United Corporation‘s CEO Daniel Rodd and partner Chris Doyle were blessed with a special guest appearance by Congressman Tom MacArthur. An advocator of the prosperity and growth of developing small towns, MacArthur believes in making Downtown Toms River a better environment and has been putting a tremendous amount of resources into his efforts. Congressman MacArthur has recognized Apex as one of the main pillars of the community leading the charge. With the unemployment rate being so high, it’s clear why the trio’s intent starts at the local level. Apex United Corporation is a homegrown business that specializes in business solutions, marketing, and technology. Apex has grown exponentially by starting off with as little as three employees and now has matured to more than 100 in just over one year. The…
Dear Colleagues, As we continue to see exponential growth here at Apex United Corporation, I have the opportunity to express my gratitude for the hard work and dedication given from our employees throughout the years. I would like to take a moment to outline some of the responsibilities we have as business owners, managers, and team leaders to our employees. At Apex United we recognize that our success directly results from their efforts. Therefore, long-term strategy must include transparency, culture, open candor, and re-investment. The pathway to long-term success must recognize the effects on its surrounding community, the people involved, and short term goals to generate future success. In this letter I will detail points to help drive your business culture into a positive, inclusive, prospering community. The environment that is created from a business’s…
Incentive marketing is defined by Business Dictionary as the use of motivational devices such as competitions, games, premiums, or special pricing to promote the sale of a merchandise or service. The many forms you can use are nearly endless, but the goal remains constant: to build customer loyalty. Here at Apex United Corporation, we specialize in software and business solutions to optimize our clients’ needs to build that lasting relationship with your customer base. It is important for whatever incentive you decide to use links back to your business. Offering a percent off on their next purchase or a no down payment promotion can incentivize customers to purchase in the moment, and not feel bad about doing so. It will also encourage them to purchase more in the future, as well. Simplicity is key when…
Students around the United States of America are walking out of classrooms today in unity to protest gun violence that has plagued schools throughout the country. Thousands of students participated in the National School Walkout at 10 A.M. EST throughout each time zone. It was a 17-minute long protest to honor the 17 people who died in the infamous Valentine’s Day school shooting at Marjory Stoneman Douglas High School in Parkland, Florida. On February 14, 2018, former Parkland High School student Nikolas Cruz, 19, entered the high school in the afternoon and opened fire on both students and faculty in the building. Cruz used an AR-15 style semi-automatic rifle to kill 17 and wound 14. He was then arrested by police an hour after the massacre off campus. Many students stated that they knew of…
Whether you’re an experienced entrepreneur or a recent college graduate with the next best idea – you’ll likely find that marketing can be quite a challenge. Professional marketers will be the first to tell you just how much goes into marketing and depending on whether you have the right strategy or not – it can cost you a fortune. Luckily, there are several marketing ideas and budget ideas that will help you advertise your business. We’ve created a list of the best marketing techniques that will give you the highest return for the lowest possible cost. 1. Create a Website with a Blog Kill two birds with one stone by creating a website that incorporates a blogging feature. While it’s likely you already have a website and/or blog and know they’re important for your business,…
