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If you bought a smartphone recently, then you know of the insane markup on the devices here in the U.S. With iPhones ranging from $600 – $1,200 and Android devices ranging from $400 – $1,000, owning a device is extremely expensive. Alongside every other bill in your life stacking up, how could someone justify spending a ton of money on a smart device that they are ultimately going to upgrade in a year or two? The current answer: you suck it up and deal with it. If you have been on YouTube at all you may know of the reviews by users who record themselves reviewing these phones in depth. Provided below is Unbox Therapy’s most recent review for the Huawei P20 Pro, covering all the specs and features of this inexpensive phone: Unbox Therapy…

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For those worrying about the state of the retail market in the United States, it’s certain to say it’s been doing just fine. With slight scares and hiccups in 2018, such as the closing of Toys “R” Us and Sears, the remaining retailers have seen an increase in spending during this holiday season. This may be due to the current quality of the economy, the fluctuation of the stock market, and the recent drop in unemployment rates. But, with a 5.1% increase in overall sales from November 1st to December 24th, the total increase sits shy of $1 trillion in a month alone. That’s a major win for U.S. retailers. The Best Shopping Season in 6 Years For those of you not keeping a day-to-day update on the quality of the retail market, an increase…

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When you think of 2018 as a year, what marketing trends do you recall taking large interest from typical consumers? From the explosion of video marketing on platforms such as YouTube and Facebook to the incorporation of live streaming from sites like Twitch. Artificial intelligence also made a large impact this year, with the massive spread of Google Home and Amazon’s Alexa, home assistants have never been so easily available to the average consumer. Another large trend brought to light was the incorporation of conversational marketing, where being straight-forward with your customers yielded a higher retention rate as opposed to those being traditionally marketed towards. With all the advancements taking place in only a year it may come as a worry to some marketers as to what trends may become popular in 2019. We have…

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Being able to start a successful small business is something that millions of Americans dream to achieve in their lifetime, especially considering how important small businesses truly are to the United States. With nearly 28 million small businesses powering a significant portion of the United States’ economy, it is no wonder why small businesses are crucial to the United States’ position in terms of world power. Starting a small business isn’t easy, and there are several challenges that virtually all entrepreneurs have to overcome. Whether it be the challenges involving money or the challenges of effectively marketing their business & product, each challenge is unique in its own way and requires us to explore them individually as we discover ways to overcome them. Funding Your Start-Up Money is always a challenge when it comes to, well,…

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New Jersey has been promised a large number of progressive changes with the induction of Phil Murphy into office. Murphy ran on a platform that would create a new voter registration law, create equal pay for women, and the legalize recreational marijuana. With a majority of campaign promises unresolved or pushed back due to lack of communication and compromise with another law official, there has been little shown in the resolution of completing in the near future. Recently the proposed bill to legalize marijuana for recreational use, as well as vast improvement for medical patients, was passed through the assembly. This is the first step in the process with the only other bill to be voted on by state legislatures. Unfortunately, due to rejections to compromise on a reasonable tax rate by Phil Murphy, the…

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