SEO Keywords: An Essential for Driving Traffic

November 21, 2018

Whether you are a small business looking for potential customers or a world destination blogger looking to catch the attention of other world travelers – the concept of SEO keyword research is something that will be extremely relevant to you and your business.

What Are SEO Keywords?

Search engine optimization (SEO) keywords are simply the keywords and phrases in your web content that make it possible for your website to be found using search engines. Both professional marketers and everyday bloggers spend countless hours researching and perfecting their SEO keywords as they are essential for anyone with an online presence to be organically discovered.

Why Are SEO Keywords Important?

In order to make sure your content is showing up in the search results of those online who could potentially be interested, you have to make sure your website is optimized in the right way for it to actually show up in people’s online searches.

Here’s an example: You run a small pet shop that sells pet supplies and offers pets for adoption. You also offer pet grooming. People may find your business when they’re searching for pet supplies or adoption, but you find that you’re having a hard time getting the word out that you also offer grooming!

The issue is: You never optimized your website’s keywords to include keywords surrounding the service such as “grooming,” “dog grooming,” or “pet grooming near me.”

How to Begin Building a Powerful Keyword List

Now that you understand the importance of keywords when it comes to optimizing your website for search engines, you should begin building a powerful keyword list. There are a few routes that you can take – both free to use and paid services.

Free: We recommend Wordstream. While Wordstream is a paid service, it offers a free keyword finding tool. It is semi-limited in the free version – but we find that it does exactly what we need when it comes to finding relating keywords to a specific niche.

Paid: We recommend SEMrush’s Keyword Magic tool. This tool offers advanced filtering and format options for your keywords – all while compiled into a simple user interface that can export reports for you and your business.